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The Foundation of Entrepreneurship

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Sep 2, 2016

Do you know your “Why”? 


Your “why”: the purpose, cause, or belief that inspires you to do what you do. How do great companies and organizations succeed in attracting people to their products & services and other similar competing companies and orgs fail to do the same? The answer is in the culture and messaging.


As the Millennial generation continues to mature, we have become more critical of the status quo and what is being spoon-fed to the public. The core of this critical analysis of our surroundings roots into what we have experienced in our brief lifetime. The sheer amount of global connectivity and information allows everyone to be somewhat of an expert on everything, and the best companies and organizations are the ones that can best relay their WHY.

“Why?” is one of the most powerful questions we can ask. 

The following videos will be critical when developing your Capstone Projects on your program.


Part VII: Actionable Items:

  • Watch Simon Sinke’s “How Great Leaders Inspire Action” (18 minutes)

Watch “Business Canvas Model” (2 minutes)

Watch Carol Sanford’s “The Responsible Entrepreneur” (11 minutes)

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Defending Reproductive Rights in the Battle for Climate Justice

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An International Graduate Student Embraces Nepali Culture by Studying Abroad through Shine On Scholarship

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LGBTQ+ Leaders and Organizations in Sustainability to Know About this Pride Month

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From a Start Up to a Sustainability Study Abroad Program: How Patrick Applied his Passion for Renewable Energy in Iceland

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Boston University Student Gains a Unique Perspective for Renewable Energy & Sustainability by Studying Abroad in Iceland

Global experiences have definitely shaped me into the person I am today through increased cultural awareness and sensitivity. Getting to really know a great group of diverse individuals from all over the world has not only shaped my perspective on current world issues, but has also allowed me to take a glance at certain topics from another angle and point of view.

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